LTV : CAC
How profitable your marketing and sales engine is: what a client is worth versus what it costs to land one.
Return on Employee
How efficient your delivery is: revenue divided by the cost of the team fulfilling it (not your whole company).
Return on Token Spent
Whether your AI investment is paying off: revenue managed by AI divided by what you spend on it.
AI vs. People
The bonus ratio: ROTS ÷ ROE for one task. Compare what a specific workflow costs with people vs. with AI. Close to 1:1 and AI isn't earning its place.
How to read it. These are directional benchmarks, not accounting. Use consistent, fully-loaded costs (salary plus overhead) so the ratios are honest, then track them over time, not once. Nothing you type is saved or sent anywhere; it all runs in your browser.
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